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Walter van der Scheer

If you’re looking for Walter, just try finding him at the intersection of growth hacking and bleeding-edge technology. After successfully growing the market share of an IT training institute, Walter joined marketing software startup Copernica,. As commercial manager, Walter was responsible for the growth from 0 to 4,000 users and a successful expansion to various European countries. Nowadays, Walter is CMO at the leading Dutch consultancy firms GoDataDriven and Binx.io. Walter enjoys sharing knowledge and insights from the latest technological innovations, from artificial intelligence, to cloud, and blockchain.
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Recent Posts

Solving hard data problems with causal data science

Posted by Walter van der Scheer on Oct 30, 2017 1:10:03 PM

“There’s lots of value in data analytics. But when the low-hanging fruit in a dataset is gone, it becomes harder to extract value from the data.” It is tempting for organizations to find biased answers and draw faulty conclusions, like mixing causation with correlation. In a recent presentation at the Meetup Business Experimentation, Adam Kelleher, lead data scientist at Buzzfeed, emphasized that this is not without risk.

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Topics: Big Data & Data Science

Case study Bakkersland: Predicting demand for fresh bread in supermarkets

Posted by Walter van der Scheer on Dec 13, 2016 11:47:58 AM

With a yearly turnover of 400 mil €, Bakkersland is by far the largest bakery in the Netherlands. Early every morning, the organization's 300 trucks deliver approximately 2 mil fresh baked breads to 1,200 supermarkets. To predict the consumer demand per-day per-retailer, Bakkersland asked GoDataDriven to develop a predictive sales planning model. This machine learning model optimizes the availability of fresh bread products while at the same time minimizes left-over. The sales forecast enables Bakkersland to produce more efficiently and plan further ahead.

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Topics: Big Data & Data Science

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