Xebia Articles

Guido van den Boom

With more than eighteen years of experience, Guido van den Boom is the expert in the field of strategy and implementation in marketing, sales, service and digital customer experience at leading brands in B2B, B2C and B2B2C environments. Shell, RWE, Eneco, Akzo Nobel, Philips, Sony, KPN, Liberty Global, PON, Barclays, ING, AON and Rabobank are the customers he worked for. For the past two years, Van den Boom has led the digital consulting practice for Insurance at Capgemini. Now he is working for the Digital Strategy Department within Xebia.
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Recent Posts

Digital Transformation Gets Real

Posted by Guido van den Boom on Apr 15, 2019 12:37:15 PM

The global business community seems to agree, we’re now entering the third wave of digital technology in which artificial intelligence will be the main driving force. In tremendous ways, and at an unprecedented speed, this third wave will revolutionize the way we interact with each other and corporations interact with us. Whether we are eating, sleeping, working, sporting or relaxing, a world without digital tech has become unimaginable. We’re seeing the first signs of
this all around us already. Take, for example, how the insurance provider Lemonade (Lemonade.com) uses AI to determines a customer’s risk profile, or how speech analytics is gaining ground in call centers.

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Topics: Agile Transformations, Digital Strategy