UX Redesigns Matter At Every Stage of Growth

No matter what your product or service offer is, whether your users are customers or employees, they will be turned off if your website or solution is hard to use, doesn’t function as advertised, or otherwise does not provide the results promised. This, in turn, directly impacts productivity, loyalty, and the bottom line.

A redesign is about more than throwing a fresh coat of paint on your solution, although visual aesthetics are unquestionably part of the design process. UX design is a discipline comprised of research skills, information architecture, user journey mapping, interaction design and more. It aims to create a holistic design experience centered around people, devices, and contexts to deliver an optimal experience. Whether your business is searching for answers and trying to get an edge, or you’re on an upward trajectory toward capturing the lion’s share of your market segment, a UX redesign is beneficial no matter where you stand.

When you just aren’t the market leader you’re trying to be

UX designs play a central role in communicating the efficacy of a software product. As much as it may provide a desired function or address a crucial need, none of it will mean a thing if it isn’t presented in a way that the end user expects. Those expectations come in the form of intuitive navigational experiences when using your product. First impressions are formed in a matter of seconds, and if your product can’t be used in a way that makes sense to the end-user, the chance to build crucial, initial trust with them will be squandered. Simply put, customers, users, and employees are people and your product should treat them like it.

Lackluster or needlessly complicated user experiences can lead to bad reviews, diminished reputations, increased costs due to suboptimal productivity, as well as decreased sales and conversion rates. Moreover, the potential growth of your customer base could be severely curtailed as would-be clients flock elsewhere to look for solutions with more satisfying user experiences. By the same token, a good user experience has the potential to increase productivity and heighten customer satisfaction, bettering your firm’s marketing placement, elevating sales, and establishing your solution as a paragon of productivity.

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When you’re at the top of the mountain

Congratulations, you’ve captured the lions’ share of your market, your product is a smash hit, and maybe you’ve even absorbed a couple of your smaller competitors. Time to sit back and smell the flowers, right? Unfortunately not. When you’ve won the hard-earned trust of your customer base, your growth is contingent on doing the utmost to keep it. UX must be made a top priority in the company’s investments, as continued investment in UX has a direct impact on ROI and user retention. What’s more, as your product gains a larger footprint more inclusivity is needed. A growing audience means there are more needs to be met.

It seems an inevitable fact of life: products get stale, sales plateau, and new competitors with more modern ideas emerge. And inertia is a killer; competitors can step up their game to offer products equipped with better features or a more compelling user experience. Even worse, evolving technologies threaten your bottom line at times when you’re unprepared to commit to investment in them.

But it doesn’t have to be inevitable. UX redesigns should be considered thoughtfully rather than looked at as a band-aid. They should be carried out according to user needs rather than a desperate attempt to attract customers. That’s why it is imperative to measure feedback continuously from users and stakeholders to highlight areas for improvement and seize opportunities to enhance and expand your product, as your users may be experiencing usability issues or encountering difficult-to-untangle challenges. Changes in regulations, accessibility requirements, which are currently stipulated in the market, or industry standards may require updates to your product to ensure compliance.

The Xebia Team and How We Work With You

Xebia has years of expertise in delivering value to our customers through user experience design and insights based on user behavior patterns and most-desired outcomes. We give platforms, products, and services a competitive advantage that will be imitated but (fortunately for you) not duplicated. Xebia helps refine business vision with a human-centered approach, embarking on an iterative and flexible design process full of gathering insights, testing assumptions, and designing the best product possible. All of this fuels a user experience that meets needs and expectations, makes products reputable and drives business growth.

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Xebia’s seasoned, passionate UX consultants and designers will engage with your teams to go through a comprehensive journey to understand your business context, market, and ways of working to provide user insights based on actual data, use them to completely retool your user experience, and even assist with post-launch optimization for a long time after your UX redesign with Xebia has launched.

Working together with your tech experts, Xebia begins with the discovery phase, where we gain an understanding of your business model and domain, along with the target audience for your product. We then analyze your product as it stands, mapping out use cases to align with the user journey you want to create. Together we iteratively improve your product through reshaping it, in part or in full if necessary, complete with wireframes and prototypes to make sure the new product delivers on the experience you’re intending, and then it’s launch time. Following the rollout, we support our customers in the early stages, including post-launch validation activities and product analytics.

No matter the type of software — business-to-consumer, business-to-business, or applications for internal use — Xebia can shape it to positively impact your potential when it delivers an exact, well-thought-out user experience.

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