In the digital age, all organizations need to become IT companies because it has become a driving force for value. This has lead to a much higher demand for good IT engineers. The other challenge is that many organizations have not considered themselves to be an IT company and have no experience with IT. How do they attract and retain top engineering talent and give them the ecosystem to excel? This series of four posts discusses why we need a good engineering culture, what engineers personally want and need, how to set up a good engineering ecosystem and how to scale it.