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Prashant Shekhar

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Dark Data Analytics

Posted by Prashant Shekhar on Feb 4, 2021 11:59:05 AM

Dark Data, a term coined by Gartner, defines Dark Data as “The information assets organizations collect, process, and store during regular business activities, but generally fail to use for other purposes – for example, analytics, business relationships and direct monetizing. Similar to Dark Matter in Physics, dark data often comprises most organizations’ universe of information assets. “

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