Xebia Articles

Jurriaan Bernson

Jurriaan is an Agile Product Management Consultant and trainer. He loves to be at the intersection where customers, business and technology meet. He is an expert in delivering substantial business value and he passionately helps teams build products and services which users love. He gained experience as head of product development at NU.nl, the largest Dutch news publisher, where he learned how to build great mobile apps and websites. This was also the learning ground where many amazing innovations were launched (and crashed). Through this experience, he realized his real passion for product management and innovation. Jurriaan holds a master's degree in marketing strategy and a bachelor's degree in communication and information science. He is also a certified scrum master and certified product owner.
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Recent Posts

Product Leaders Make the Difference

Posted by Jurriaan Bernson on Nov 10, 2019 1:44:00 PM

Looking to build a world-changing product? Empower your product team first.

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Autonomous Leaders with a Shared Goal

Posted by Jurriaan Bernson on Dec 14, 2018 10:25:32 AM

How Product Owners Should Be Aligned and Work Together.

Shared leadership is what you want in organizations that sometimes have dozens of product owners. But how do you get those product owners to work together in line with what the others are doing? Find a big, empty wall for part 2 of a blog series by Xebia Product Management.

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Topics: Topic - Product Management

Shared Leadership: The Product Owner as Mini-CEO

Posted by Jurriaan Bernson on Dec 3, 2018 11:05:30 AM

As organizational structures flatten, the product owner role becomes increasingly important. But what exactly does this role entail? Is just anyone capable (and willing) to become a mini-CEO?

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Topics: Topic - Agile Transformations

Product Owners and Their Contribution to Growth

Posted by Jurriaan Bernson on Oct 29, 2018 11:12:01 AM

You'll find it in almost every product owner's job description: "The product owner is responsible for maximizing value," or "for creating value". In order to grow, the real meaning of growth first has to be defined. After that, you can focus on execution and feedback loop. This is the first part of a blog series by Xebia Product Management.

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Topics: Topic - Product Management