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The Seven Habits of Successful Data-Driven Organizations

In this article, inspired by a presentation at the leading Dutch ecommerce event WebWinkel Vakdagen, Juriaan Bernson and Giovanni Lanzani share the seven habits of effective data-driven organizations. By sharing real examples they paint a picture of highly-effective traits of organizations that successfully made the transition to organizations that actually see positive returns on their investment in data.

Just like the highly effective people of the well-known Steven Covey book, effective data-driven organizations possess the following seven habits:

  1. Be proactive
  2. Begin with the end in mind
  3. Put first things first
  4. Think win-win
  5. Understand, then to be understood
  6. Synergize
  7. Sharpen the saw

How can you relate these habits — that Covey attributed to people — to organizations? You can find the slides below!

The 7 Habits of Effective Data Driven Companies

Smart Advice for Data-Driven Product Owners

1. Start searching use cases with value & impact: without use cases, nobody will want to draft a data strategy​

Where do you want to go? Draft a clear Customer Experience that you want to create and think about the organization & data strategy to get there!​

2. Get Tech (data scientists and engineers) and Business (Product Management & Commercial) on the same table: create a solid foundation.​

3. Start with communities of practice to learn & experiment together and build the capability.​

4. Stop talking about data. Start experimenting and doing. ​

5. Product Management needs to get real about data. (start training these capabilities)

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