In this article, inspired by a presentation at the leading Dutch ecommerce event WebWinkel Vakdagen, Juriaan Bernson and Giovanni Lanzani share the seven habits of effective data-driven organizations. By sharing real examples they paint a picture of highly-effective traits of organizations that successfully made the transition to organizations that actually see positive returns on their investment in data.
Just like the highly effective people of the well-known Steven Covey book, effective data-driven organizations possess the following seven habits:
- Be proactive
- Begin with the end in mind
- Put first things first
- Think win-win
- Understand, then to be understood
- Sharpen the saw
How can you relate these habits — that Covey attributed to people — to organizations? You can find the slides below!
Smart Advice for Data-Driven Product Owners
1. Start searching use cases with value & impact: without use cases, nobody will want to draft a data strategy
Where do you want to go? Draft a clear Customer Experience that you want to create and think about the organization & data strategy to get there!
2. Get Tech (data scientists and engineers) and Business (Product Management & Commercial) on the same table: create a solid foundation.
3. Start with communities of practice to learn & experiment together and build the capability.
4. Stop talking about data. Start experimenting and doing.
5. Product Management needs to get real about data. (start training these capabilities)