Ruben is a software development consultant at Xebia. He focusses on setting up frontend architectures and improving software development teams.
Originally he is a backend developer. Nowadays he leverages his software engineering skills to avoid having to rebuild the frontend every couple of years.
Lately, the web platform has gained a lot more features. Leveraging these features improves the user experience, which in turn, promotes conversion. A good web app can replace native apps and enhance the user experience. For example, we can develop a single app that everyone can use without needing to go through an installation procedure.