The surprising truth about success (and why some people never learn from their mistakes), is that it has everything to do with failure. Failure is not the opposite of success, it’s an essential part of it. It’s through failure, in a controlled and tested environment, that we learn and improve; a core principle of continuous delivery. Cloud-native technology speeds up the development cycle so that we can fail earlier and faster. But companies must also maintain quality, increase velocity and change the way they design and deliver their software to achieve a full cloud impact. This article explains how to do each of these three.