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Jens Broetzmann

Jens Broetzmann has over 17 years of experience helping teams and organizations make an impact. As a business agility and innovation coach, he helps organizations in their transition to becoming agile. Jens is passionate about using an agile, lean start-up and customer-centric mindset and has a proven track record with customers such as SAP, ING, PvH (Tommy Hilfiger), DSM and Scrum.inc.
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Recent Posts

Design Thinking: Get to the Heart of What Your Customer Wants

Posted by Jens Broetzmann on Feb 22, 2019 9:40:55 AM

According to a study on custom-developed applications conducted by The Standish Group in 2014, only 20 percent of features are used “often,” 50 percent are “hardly ever” used, and 30 percent are only used “infrequently.” In other words, if you have a budget of one million to build a custom application, you could immediately save half of it if you knew which features weren’t relevant for your end-users.

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Topics: Agile Transformations

Determine If Your Change Will Succeed in 3 Easy Steps

Posted by Jens Broetzmann on Jan 11, 2018 4:02:56 PM
How to Use the Change Triangle to Visualize the Probability of Failure or Success

As an agile coach, helping people, teams, and organizations reach their change goals makes me happy. I succeed when they succeed. However, despite my best efforts, sometimes they don’t achieve the desired growth and change goal. Change is hard, especially for complex organizations where multiple teams must work together.  In fact, studies show that 70% of all organizational transformations fail.

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Topics: Agile Transformations