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Jeffrey van den Dungen Bille

Trying to grasp human behavior - or the Human Zoo as he calls it - is Jeffrey's biggest goal in life. Therefore, it is no coincidence that his work revolves around people. As a Design Lead and User Experience Designer, he helps his clients to focus on the outside world, rather than the inside.
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Down with substitute thinking, properly research your target audience

Posted by Jeffrey van den Dungen Bille on Oct 30, 2018 1:45:57 PM

“We know just what they want” is a common statement to come across while working on a project. It is expressed by people who fancy that their experience gives them the knowledge necessary to use substitute thinking. To decide for others what they want. The hope is that this will speed things up. However, it can lead to discovering later in the process that you are going about things the wrong way. Surely this is not a desired scenario. It would be much better to sympathize with your target group as much as possible.

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Topics: Agile Software Development