How Accelerated Mobile Pages and Progressive Web Apps can boost online sales
In the world of e-commerce, customers are becoming increasingly mobile. In The Netherlands, 50% of consumers is shopping on their mobile phone. Among those under 35 years of age mobile purchases is at 65%. Numbers for searching and browsing for a potential purchase is over 70% overall.
Converting these visitors into customers is a delicate task. Consumers are still hesitant to make mobile purchases. The challenge lies in optimizing the mobile user experience.