Riding the waves of agility, rapid software development and customer centricity, digital product management is increasingly taking over waterfall-like processes. The shift from traditional to digital product management is well explained by the crucial change of the product lifecycle in the digital era. With a shorter time to market, increasing customer demands and the constant availability of information and platforms to make purchase decisions, companies are facing an immense field of competition. This leaves many organizations with the challenge to adopt a digital product mindset to deliver fast and great customer experiences.
Digital product management is greatly influenced by changes in technology, society and marketplaces. In this article, I will zoom in on the trending topics that currently define, influence and shape the practice of digital product management in 2017.